Solutions, solutions, solutions

Have you read Proquest’s press release about its merger with Exlibris? What struck me is the language: within that couple of paragraphs they managed to use the word ‘solutions’ eleven (11!) times, and there is no shortage of other buzzwords (‘innovation’, ‘innovative’, ‘integration’). Doesn’t such overuse of phrases make you rather suspicious? The Aleph users amongst us will be wondering how a product that hasn’t changed much in nearly twenty years, can be called ‘innovative’…